体育用品 Sports
运动 / 表现 / 乐趣 Movement / Performance / Play
科技驱动的创新产品公司 A technology-led creative product company
让有趣，
也有用。
Inventive.
And useful.
我们以科技与设计为起点，在体育、户外、厨卫、休闲服装与包装礼品之间，寻找功能与趣味的交汇，让创意真正走进生活。 We work where technology, design and everyday life meet, developing ideas across sports, outdoor, kitchen and bath, leisurewear, and packaging and gifts.
01
关于公司
The company
以创新为方法，
让想法成为日常价值。
Innovation as a method.
Everyday value as the outcome.
我们是一家科技型创新公司，关注一个创意如何从假设、设计、验证，最终成为可以被使用、被感受的现实。 We are a technology-led company focused on how an idea moves from hypothesis and design into something that can be used, felt and remembered.
业务覆盖体育用品、户外用品、厨卫产品、休闲服装与包装礼品。跨领域的共同点，不是某一件具体产品，而是一种持续拓展设计与用途边界的愿望：让有趣又有用的创意，落地在生活中的各个角落。 Our work spans sports equipment, outdoor gear, kitchen and bath, leisurewear, and packaging and gifts. What connects these fields is not a single product, but a shared intent: expanding the boundaries of design and use so that inventive, useful ideas can reach every corner of daily life.
不是停留在“有趣”。 Not stopping at “interesting.”
而是让它真正有用。 Making it genuinely useful.
02
我们的实践
Our practice
不只定义产品。
也重新定义用途。
More than defining products.
Redefining how they can be used.
五个领域，不是五条孤立的业务线，而是创意可以自由穿行的场景网络。 These five fields are not isolated business lines. They form a network of contexts where ideas can move freely.
户外用品 Outdoor
探索 / 耐受 / 归属 Explore / Endure / Belong
厨卫产品 Kitchen & Bath
功能 / 日常 / 仪式感 Function / Ritual / Everyday
休闲服装 Leisurewear
舒适 / 表达 / 自在 Comfort / Expression / Ease
包装礼品 Packaging & Gifts
惊喜 / 心意 / 连接 Surprise / Care / Connection
人的尺度 The human scale
为人设计，
也与人一起设计。
Design for people.
Design with people.
我们相信最好的结果来自开放的讨论、真实的反馈和可持续的投入。协作不是流程中的一环，而是把创意变成价值的方式。 We believe the best outcomes come from open discussion, honest feedback and sustainable commitment. Collaboration is not one step in the process. It is how ideas become value.
03
核心价值观
Shared values
四项共识，
长期践行。
Four commitments.
Held in common.
01
真诚 Sincerity
说真实的话，做可信的事，用行动建立信任。 Say what we mean. Do credible work. Earn trust through action.
02
开放 Openness
欢迎不同，先共享上下文，再形成判断。 Welcome difference. Share context before forming conclusions.
03
高效 Efficiency
把复杂变简单，让行动有清晰的方向。 Make complexity simpler. Move with clear intent.
04
担当 Responsibility
对结果负责，也把眼光放到自身之外。 Own outcomes. Think beyond ourselves.
04
治理文化
How we work
我们认可，
人是所有事情的起点和根本。
We believe people are
the starting point of everything.
因此，我们选择一种更尊重人的工作方式：不依赖压迫，不以加班证明投入，不让时间失去意义，也不接受持续的平庸。 So we choose a more human way of working: without oppressive management, performative overwork, wasted potential or comfortable mediocrity.
我们认可，人是所有事情的起点和根本。 People are the starting point and foundation of everything.
我们认可，人只有在放松的状态下，工作的效率才会更高。 People do better work when they are at ease.
我们认可，人需要在放松并稍加紧张的状态下，思考和决策的效率才会更好。 People think and decide best when they are relaxed, yet gently challenged.
我们认可，人的价值体现在工作、思考和决策所创造出来的价值中。 Human value is expressed through the value created by work, thought and decisions.
我们认可，人创造价值的意义在于提升自己的价值的同时推动社会的进步。 Creating value should elevate the individual while moving society forward.
我们认可，人无论创造出什么样的价值都需要对某些方面有益。 Whatever value we create must benefit something beyond itself.
我们认可，人对自己价值的浪费等于浪费生命。 To waste one's potential is to waste life.
不支持压迫式管理 No oppressive management
不鼓励加班文化 No performative overwork
不希望浪费生命 No wasted potential
不能够一直平庸 No settling for ordinary
05
我们的愿景
Our vision
做一种新蛋糕。
做大这个蛋糕。
让参与者吃到蛋糕，
让看见蛋糕的所有人受益。
Make a new cake.
Make it bigger.
Let those who join share it.
Let everyone who sees it benefit.
增长不是零和游戏。真正有价值的创造，会让参与者获得回报，也会让更广泛的看见者分享它带来的进步。 Growth is not a zero-sum game. Creation with real value rewards those who take part and benefits the wider world that witnesses it.
商务合作 Business & partnerships
让一个想法，
成为有用的东西。
Take an idea.
Make it useful.
无论是跨领域合作、设计共创，还是更长期的价值伙伴关系，都欢迎与我们联系。 For cross-disciplinary collaboration, co-creation or a longer-term partnership, we would be glad to hear from you.
jasonyung@foxmail.com